For conforming uses and new signs for non-conforming uses, the standards in Table 3 shall apply and sign permits may be approved administratively unless specifically noted in this section. An applicant has the option to establish unique sign standards including size, color, type, design, and location based upon specific performance criteria. Such sign standards shall be reviewed by staff and are subject to approval of the City Council.
Prohibited signs
a) Flashing, moving, or rotating signs. However, digital displays, including, but not limited to, electronic message centers up to twenty-five (25) percent of the allowable sign area are permitted.
b) Signs which utilize intermittent or flashing illumination devices; which change light intensity, brightness or color; or which are constructed and operated so as to create an appearance or illusion of motion unless specifically authorized by the city council to create a unifying theme in an urban corridor. This prohibition shall include digital displays.
c) Roof signs.
